Luxury properties requires a marketing effort that goes above and beyond what typically leads to a home sale; a highly- customized marketing program that is carefully structured to reach high-income buyers. This approach, proven successful over decades, will capture the attention of any and all prospective buyers for whom a luxury property is a genuine possibility.

For more than 20 years, Weichert Capital Properties & Estates has been serving the specialized needs of the discerning buyers and sellers of luxury properties. Whether historic or contemporary, in-town or country, the company ensures each homes’ unique character will flourish throughout all sales and marketing efforts.

The custom marketing plans created for each client also include professionally written and photographed color brochures of the property. The elegant direct mail pieces are sent not only to select neighborhoods but also to relocation companies, top producing real estate agents and Weichert Capital Properties & Estates’ own exclusive customer database.

Properties being marketed by the luxury-home division of Weichert, Realtors also are highlighted in the company’s own full-color online magazine, Collections. The online Collections magazine gives prospective high-end homebuyers the convenience of searching for a stunning estate by simply logging on to its Web site, weichertcapital.com. It can be viewed on a computer screen as if the magazine was in your hands. As browsers look through the exceptional estates, the pages of the magazine turn with the simple click of your mouse. Additionally, readers can zoom in and out on desired pages.

As a related advantage, those purchasing or selling a luxury home through Weichert Capital Properties & Estates may access Weichert’s time-saving array of one-stop-shopping services called Weichert Gold® Services. Offered through Weichert Financial Services, these services include sophisticated financial solutions compatible with the requirements of the estate-home buyer, title services and insurance.

Luxury property specialists in neighborhood Weichert offices provide the responsive personal service and local expertise that are integral components of Weichert Capital Properties & Estates’ growing reputation as a respected leader in the luxury homes field. More information is available online at Weichert Capital Properties & Estates. For a presentation of services contact Roger Christman, Vice President Weichert Capital Properties & Estates at 1-800-785-3000.

Weichert Capital Properties & Estates

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